| |
| Franchise
books - printed | |
| How
To Turn Your Business Into The Next Global Brand...
“How
To Turn Your Business Into The Next Global Brand – Creating and Managing
a Franchised Network”, covers a wide range of topics from franchising basics,
such as taking the initial decision on whether or not to franchise a business,
right through to advanced franchising, with guidance on becoming an international
franchisor or master franchisee, and what to consider when buying or selling an
existing franchised network." | | | The
Franchisors Handbook By
John Pratt
John Pratt takes franchisors firmly by the hand to guide them through
all the practicalities of launching and developing a franchise system that conforms
to best practice. On aspects where opinions may differ, he offers his definitive
solution because, as he rightly says, simply giving alternatives is "the
least helpful to busy franchisors who need firm guidance on how to proceed."
It is this straight forward and unambiguous advice that makes his book so valuable
to aspiring and existing franchisors. One of Britain's most successful franchise
lawyers with over 25 years experience in advising franchisors, Pratt has his own
practice, Hamilton Pratt, and is legal adviser to the BFA. | | | How
to Evaluate a Franchise
By Martin Mendelsohn
If you're thinking of buying a franchise, this guide will
tell you what you need to know in order to make the right choice. It will help
you assess whether self-employment and franchising, in particular, will suit you
personally and explains how to avoid the pitfalls. Franchising is not as simple
as it may seem and calls for a considerable, long-term commitment. Although it
has a self-regulatory body, the BFA membership is voluntary and there is no franchise
legislation to protect you. You, therefore, need to take every care in choosing
a franchise. This guide will help you make the right choice. | | | How
to Franchise Internationally By Martin Mendelsohn
Franchising is
the ideal system for taking a business into new countries, but the failure rate
is surprisingly high. Martin Mendelsohn identifies the causes of failure. He discusses
the options available and charts the course to success. "This revised and
updated version of the book will be of enormous help to any franchisor, either
taking their concept out of the UK or bringing it in from overseas, providing,
as it does, a complete list of the 'do's' and don'ts' based on Martin's extensive
experience," says Cathryn Hayes, head of franchising at HSBC Bank. | | | How
to Franchise Your Business
By Martin Mendelsohn
If you're considering franchising your business, or have
an idea that could develop into a successful franchise, this guide will explain
the steps to take. Profitable businesses that have gone into franchising without
adequate preparation have subsequently failed. The moral cost is also high for
the franchisor, who has persuaded people to re-mortgage their homes, sacrifice
their life-savings and run-up heavy debts to join his franchise. Such disasters
can be avoided with the guidelines in this book. | | |
